What have you learned from your audience feedback?
Here is our Magazine advert and Digipak feedback.
Our feedback was received from peers from our school and our class teachers. Here me and Josh analyse our Magazine Adverts and Digipaks and how they have changed over the duration of this course.
Feedback for our rough cut can be found on earlier blog posts.
Here is our director's commentary from Josh and Matthew about the Rough Cut of Matthew's edit which was very similar to mine and Josh's edit.
Some parts of this video can't be heard clearly, therefore I will write the feedback we received for this rough cut.
We received a mixed reception for the shot of our dogs, some liked it and some didn't. We were advised to use more shots of Josh from a lower angle as we used one in an earlier rough cut which worked really well. We were also advised to remove the blur affect that was put in as it looked like a bad shot rather than the effect we were going for which was to make it look as if the point of view was coming from someone who was drunk. Some of the lip syncing wasn't perfect, therefore we decided to cut some clips where Josh forgets his lyrics and add footage of Josh walking and acting up to the camera instead.
In this directors commentary me and Matthew talk about our Final Cut and how we changed it from the rough cut. We explain what bits have been added/removed and how this cut is slightly different from the cut before.
In this video Matthew talks about the feedback which we received from our Questionnaire.
Here Matthew tweeted the link of our video to his twitter followers on behalf of our group to gain more feedback.
Here is the feedback received after Matthew had tweeted. The general overview of our video was that it was good and fun to watch, however our audience would have liked to have seen more locations being used to give our video that bit of extra creativity.
Here is our finished 6 panel digipak. Our front and back cover have been shown in earlier posts with more detail. For the third panel we decided to take a picture of our artists' shoes. This was to show his style and 'swagger' as he is seen wearing hi-top trainers and baggy jeans which was the look we were intending to go for. We have also included a spine as our previous layout was without a spine. For our spine we decided to keep it simple, we used the same font as we did for the front and back cover but just changed the colour to black with a white background. Also, from out album research we found out that most albums have the record label within the spine, so this is why we added our record label. We decided to also include a 7 digit number after the record label as we found that this was also featured in all of the digipaks that we looked at. We didn't edit any of the inside panels as they received good feedback.
For our back cover we decided to take a shot in the recording booth while we were shooting for our test shoot. We used this shot as we didn't want another shot of Josh posing, we wanted a shot which looked natural and one that looked real. The track listing on the black paper on the wall was purely a random choice, we took a various amount of photos and decided to use this one. We had no idea that our track listing would go there. We are very happy with this as it looks as if it was all planned and looks like a good idea. From our draft digipak we have repositioned the barcode slightly inner than before. We thought it looked unfinished and very rough that the barcode was touching the edge of the cover. Also, from further digipak research we have found that their barcodes are slightly in from the corner. After doing our Record Label research we decided that Atlantic Records was going to be Iceburg's label. We added in the label to the left of the barcode as we had previously seen this done from other albums. We also added a copyright symbol to again, make it look more sleek and professional. Along with this, we have also decided to add the Dobly Digital logo in aswell as we have found this present in many other artists' albums similar to our artist.
We are proud and happy with our Digipak panels as they look professional and go well with the genre of our artist and style. The feedback we have received for our front and back panels of our digipak are that it looks professional and neat and that the shots have been well thought about and go really well with out target audience.
Here is our finished front cover of our digipak. This image was taken against a plain white wall as we wanted it to look professional, we didn't want any unnecessary objects or designs in our front cover. This is because we want the focus to be on our artist Iceburg, his name, his style, and his look. This is because he is a brand new artist and we have to make him recognizable for his fans and genre. The changes we have made since our last edit are that we have moved the 'Parental Adivsory' logo to the left and we have also taken it in slightly so that it isn't touching the corner of the cover. Again, from our digipak reseach, we found that the Parental Advisory logo is always slightly brought in and is never touching the sides of the cover. Our feedback also suggested that the right side of the cover was 'too plain' and it would be better if we weren't covering half of Iceburg's body with the Parental Advisory sign. Our artist name and album name are clear and bold. We used the blueish colour to represent our 'icy' theme. We put the artist name beside the artists face, while the album name was much lower down towards his body. There was no particular reason for this, however people have gone on to say that this works well because if the artist and album name were closer together the cover would look more bland and that this way we fill in the gaps better. Overall we as a group are happy with our front cover as we believe it looks professional yet simple as we haven't done anything fancy because Iceburg is a debut artist and still needs to establish himself onto the scene.
We have made further and final changes to our magazine advert. We decided to change the old green font to a white font with a black outline. This makes it more readable and stand out more. The green was too 'ugly' and 'slimy' and totally ruined our advert. Now it looks much more 'sleek' and professional. We didn't change much but we did decide to change the 'twitter' logo. We used to have the twitter logo with a blue background. Now we have got a much more modern and professional looking icon. It is just a 't' with a white outline and a transparent background.