Video Ideas/Inspirations

from 0:47-0:50 there are 3 frames in one shot and one comes up after he says 'skips' and we see each of the 3 shots at the same time but from a different angle.

Goodwin Video Analysis

Jamiroquai - Virtual Insanity

The video I have chosen to analyse according to Andrew Goodwin's points is Jamiroquai's 'Virtual Insanity'.

The video consists of the artist performing and dancing in a room with white walls and a grey floor with some couches and a chair with no other furniture. The interesting thing about the video is that the floor seems to be moving while the rest of the room stays still. At some points in the video the camera tilts up to look at the ceiling and also down to look at the floor, and when it returns to the centre the scene has completely changed.

The video links to the lyrics to an extent as the song is called 'Virtual Insanity' and the video is very unique and strange which could connect with the 'insanity'. One of the lyrics goes 'See, it's a crazy world we're living in' which also shows a link to the video as the scenes in the video could be described as 'crazy'

This shot shows the room where the sofas have changed position from the one in the thumbnail for the video clip. This has happened because of the floors moving which shows the 'craziness' and the 'insanity' of the video.

This shot shows the sofas coming towards the screen.

The genre of this song has been classified as Acid Jazz and Funk. The characteristics of this genre are portrayed in some of the dance moves that Jamiroquai performs as they go with the beat of the song. The picture below shows the artist performing a set of dance moves that flow with the song.

The video is funky and different and could therefore be related to the genre of the song which is Acid Jazz/Funk. This is shown with the moving floors, unique dancing and padded walls. 

There are a few close ups of the artist during the video and this is due to the record label wanting to sell and promote their artist through the video.

Jamiroquai's iconography comes from his trademark hat which he wears in his videos and which features on album covers.

On the left we can see one of Jamiroquais album covers of a cartoon silhouette of him five times wearing a different hat in each cartoon. The hat symbolizes Jamiroquai and is seen as his iconography to sustain and establish the popstar that he is.

There are no references to voyeurism in this video as it mainly just features Jamiroquai in the song however, Jamiroquai is performing to the camera and is looking at it the whole time. We keep our eyes on him and he keeps his eyes on us.

Because this video was released in 1997 it is unlikely that there is any inter textual references as it was probably one of the first videos to achieve something like this.

Student Video

I feel that this video works really well as the location seems like the type that would be used for this dance genre song. Also, I feel that it tells a story and doesn't just feature random shots leaving the viewer confused. The lighting used in the video is also very effective and the students have achieved a professional looking video. The dancing is also very good, however the lead singer could be a bit more enthusiastic with his lip syncing and dance movements.

Video Analysis

Justice - Dance


This video is a unique music video as the whole video just focusses on the different t shirts being shown. We never see a face, just the t shirt with the lyrics on them. The genre of the song is dance and the band is Justice who never feature in their videos as themselves.

This shot works well at the start as the camera is zooming in and going through it and works well as a starting.







The video is mainly focussing on random t shirts with some having lyrics on them. This works well as it's never been done before and it looks really funky.

The images on the t shirt are moving and form into different images and lyrics on them. The video is very unique and something like it hasn't properly been done before and it has been made very effective in this song.

Past Students' Video Analysis

I think that the lighting in the video is very effective and the quick editing. They have both been used in such a way that what we see fits in with what we hear and because this song is quite fast and bouncy it seems like a very difficult thing to do which this video has managed to do. The zooming is also very professional and goes well with the beat.

Possible song choice

Nickelback - Rockstar
http://www.youtube.com/watch?v=DmeUuoxyt_E (couldn't find embed code)

Video Ideas/Inspirations

Kid Cudi - Make Her Say


I like the way this video has two landscape frames and I know how to achieve this effect in Final Cut Express and this could possibly be used in my final piece.