Questionnaire Results

For our initial questionnaire we have gained responses from fifteen people from the 16-18 age range from eight boys and seven girls. We found that our audience listens a wide range of music and a variety of artists and genres. The majority of our audience listen to RnB and Rap/Hip-Hop and their favourite artists are mainly Ed Sheeran, Drake, 50 Cent and Rihanna. They watch a variety of music channels however, they mainly vary from the different MTV's and its genres with MTV Hits and MTV Base being the most popular. Our audience are also influenced by style as 8 people said they listen to Rihanna and 50 Cent because of their style and how they portray themselves. Nearly all but one of our audience said that they get their music from free while one said they purchase physical CD's.

From our audience research we have inferred that it will be better to release our song on iTunes as there is a decreased demand in CD's. Also, we can try to make our artists style unique and bold as people tend to listen to artists who have a wacky or weird style and sense of fashion.

This is our Questionnaire:
What is your gender?
Male or Female

What is your age?
13-15 16-18 19-21 22+

Name your favourite 3 artists/bands?

Which artist would you be most likely to listen to based on genre and style?
Arctic Monkeys Rihanna Foo Fighters Olly Murs JLS 50 Cent None

How would you define your favourite music genre?

Is there a particular sub-genre which you like more than other elements of the above genre?

What appeals to you about this genre/sub-genre?
Lyrics Beats/Instruments Fashion Culture It's Popular

Which music channels do you watch regularly?
I have have/watch music channels MTV Hits MTV Base MTV Rock MTV Dance MTV Classics

How do you consume music?
Free downloads Purchasing physical CDs Getting free CDs from festivals Online purchase and Download (iTunes etc)

How much would you estimate that you spend on music in an average year?
Nothing Less than £15 £16-30 £31-45 £46-70 £71-100 £100-150 £151-300 £301-500 £500-1000 Over £1000

Thinking about the audience

How would you describe the target audience for this kind of music? Is there a core and secondary audience?
The target audience for our song would mainly be teenagers ranged from 13-19 as the lyrics that the artist use can relate to children of that age range as they rap about parties, high school, college and girls. The audience will be mainly for boys however, as the band also come under the genre of pop, some of their tracks may appeal to female fans too. There may be a secondary audience who are maybe a little older than teenagers from 18-23 who are studying in university as they can relate to some of the lyrics that the band use.

How would you describe the tastes and attitudes of the target audience? What other media are they likely to consume? Outline their media consumption profile.


What function does this kind of music serve to its audience (uses and gratification)?
The music gives its target audience a perspective of their lives and actions at things which the target audience participate in like parties and college for instance. The audience may be able to relate to their lyrics and videos as they show it in a humorous way which appeals to their fans.

Music fans often use music to help them construct their own cultural and visual identity - how do fans of your artist or band do this?
The Rizzle Kicks have quite a unique dress sense and wear clothes which represent the youth nowadays. Their clothing is quite eye catching and appealing and can be found in many highstreet retail shops. Many fans may watch their videos or see images of the band and try to imitate their style and clothing. One of the members of the band also uses the guitar and a certain type of drums in his videos. This could encourage fans to try and learn one of these instruments as he makes it look 'trendy' due to his style and way of playing it.

How/when/where is this kind of music consumed?
A couple of Rizzle Kicks' tracks are used in advertisements and in TV shows as they have a memorable beat which stays in peoples heads and are quite catchy. Some of their songs would also be played at house parties or at clubs. The radio is another place where the Rizzle Kicks' tracks would be consumed. The Rizzle Kicks' have their own Twitter and Facebook pages where they have over 200,000 fans where they release gig dates and single and album information. They use it mainly to promote and it's a good and easy way for their fans to consume their music.