Thinking about the audience

How would you describe the target audience for this kind of music? Is there a core and secondary audience?
The target audience for our song would mainly be teenagers ranged from 13-19 as the lyrics that the artist use can relate to children of that age range as they rap about parties, high school, college and girls. The audience will be mainly for boys however, as the band also come under the genre of pop, some of their tracks may appeal to female fans too. There may be a secondary audience who are maybe a little older than teenagers from 18-23 who are studying in university as they can relate to some of the lyrics that the band use.

How would you describe the tastes and attitudes of the target audience? What other media are they likely to consume? Outline their media consumption profile.


What function does this kind of music serve to its audience (uses and gratification)?
The music gives its target audience a perspective of their lives and actions at things which the target audience participate in like parties and college for instance. The audience may be able to relate to their lyrics and videos as they show it in a humorous way which appeals to their fans.

Music fans often use music to help them construct their own cultural and visual identity - how do fans of your artist or band do this?
The Rizzle Kicks have quite a unique dress sense and wear clothes which represent the youth nowadays. Their clothing is quite eye catching and appealing and can be found in many highstreet retail shops. Many fans may watch their videos or see images of the band and try to imitate their style and clothing. One of the members of the band also uses the guitar and a certain type of drums in his videos. This could encourage fans to try and learn one of these instruments as he makes it look 'trendy' due to his style and way of playing it.

How/when/where is this kind of music consumed?
A couple of Rizzle Kicks' tracks are used in advertisements and in TV shows as they have a memorable beat which stays in peoples heads and are quite catchy. Some of their songs would also be played at house parties or at clubs. The radio is another place where the Rizzle Kicks' tracks would be consumed. The Rizzle Kicks' have their own Twitter and Facebook pages where they have over 200,000 fans where they release gig dates and single and album information. They use it mainly to promote and it's a good and easy way for their fans to consume their music.