Questionnaire Results

For our initial questionnaire we have gained responses from fifteen people from the 16-18 age range from eight boys and seven girls. We found that our audience listens a wide range of music and a variety of artists and genres. The majority of our audience listen to RnB and Rap/Hip-Hop and their favourite artists are mainly Ed Sheeran, Drake, 50 Cent and Rihanna. They watch a variety of music channels however, they mainly vary from the different MTV's and its genres with MTV Hits and MTV Base being the most popular. Our audience are also influenced by style as 8 people said they listen to Rihanna and 50 Cent because of their style and how they portray themselves. Nearly all but one of our audience said that they get their music from free while one said they purchase physical CD's.

From our audience research we have inferred that it will be better to release our song on iTunes as there is a decreased demand in CD's. Also, we can try to make our artists style unique and bold as people tend to listen to artists who have a wacky or weird style and sense of fashion.

This is our Questionnaire:
What is your gender?
Male or Female

What is your age?
13-15 16-18 19-21 22+

Name your favourite 3 artists/bands?

Which artist would you be most likely to listen to based on genre and style?
Arctic Monkeys Rihanna Foo Fighters Olly Murs JLS 50 Cent None

How would you define your favourite music genre?

Is there a particular sub-genre which you like more than other elements of the above genre?

What appeals to you about this genre/sub-genre?
Lyrics Beats/Instruments Fashion Culture It's Popular

Which music channels do you watch regularly?
I have have/watch music channels MTV Hits MTV Base MTV Rock MTV Dance MTV Classics

How do you consume music?
Free downloads Purchasing physical CDs Getting free CDs from festivals Online purchase and Download (iTunes etc)

How much would you estimate that you spend on music in an average year?
Nothing Less than £15 £16-30 £31-45 £46-70 £71-100 £100-150 £151-300 £301-500 £500-1000 Over £1000